Family-Owned HVAC Co Funded $215K in 4 Months with BuyFin

360 Total Home is a family-owned HVAC and renovation services business in the Broomfield, CO, area. Since starting with BuyFin in June 2024, they have funded more than $215,000 in loans in four short months!

360 Total Home opened its doors in 2021 and started building its customer base the old-fashioned way: going door to door to spread awareness of its company. As it grew, so did its marketing campaigns, which included radio commercials, Google ads, and social media ads.

Ozzy Osorio is part of the family that runs 360 Total Home. He sat down with us to discuss why they were looking for a new HVAC financing vendor, what drew them to BuyFin, and how the switch has helped their business grow.

Switching Consumer Financing Vendors

Ozzy’s dad, two younger brothers, and four technicians work for 360 Total Home. In the summer of 2024, Ozzy and his family decided to switch consumer financing companies. They were looking for flexibility with financing terms and better dealer fees, which can greatly impact a small business.

“We understand HVAC systems are big investments for our customers, so we try to be as flexible as possible with our pricing. I was going over the number of sales we were making and the dealer fees we were incurring from our previous vendor, and it didn’t make any sense. So, I started doing some research and came across BuyFin. Right off the bat, the rep told me what plans they offer with no dealer fees,” Ozzy said.

Onboarding with BuyFin

Ozzy said the onboarding and training with BuyFin were effortless and very detailed and consisted of a small group of his employees and BuyFin team members.

Ozzy said, “Our onboarding was super easy. It consisted of myself, my dad, our sales team, and the BuyFin team. The BuyFin team was detailed in the explanation and told us what to look for.”

Sending Loan Applications & Collecting Payments

Ozzy said sending loan applications to their customers has been very easy. The sales team at 360 Total Home is in charge of texting links to their customers. He said the process is much easier than other financing companies he has worked with.

“We are very hands-on. We don’t like to quote a job over the phone. We like to show up and explain to the customer what the job looks like and what we must do. Sometimes, we run out of time when quoting, and it’s nice because we can end our meeting and send the BuyFin application link right to their phone. It makes it super flexible, and we can see in real-time as they submit the info and what steps they are on,” Ozzy said.

Collecting payment on the loans has also been a breeze. Ozzy said, “The speed of getting paid was one of the biggest things we talked to the BuyFin team about. It took a while for us to get paid by other vendors, and we would have to wait a week or a week and a half to see the funds. The same-day ACH payment was one of the things we liked best about BuyFin.”

He also likes that he can collect customer deposits and then charge the remaining balance after the job is complete.

Using BuyFin to the Fullest

Ozzy and his team have been able to benefit from the following because of BuyFin:

• Upselling: Typically, loans are approved for a bit more than the customer requested. This has helped them provide customers with the best repair options for their needs without their customers sacrificing their emergency funds.
• Five-Month Purchase Window: The team has used the five-month purchase window to sell duct cleanings down the road to customers who have loans for other projects.
• Instant Decisions: The customer finds out quickly if they are qualified for a loan, helping them close more jobs and increase their revenue.

About 90% of 360 Total Home’s customers use financing. On one of their best weeks, they did about 18 loan applications!

Just last week, Ozzy had a situation where he was at a house to complete an install of an air conditioning unit when he smelled some gas coming from the customers’ furnace. He was able to help the customer by replacing the furnace and financing it with their AC loan, creating a win-win for both him and his customer.

Ozzy said, “BuyFin is going to help us out a lot. We are coming into the snowy season in Colorado, and sometimes, we do virtual meetings if needed. Having that option to send the text link application is great.”

Top Reasons You Should Switch to BuyFin

Ozzy shared the top reasons businesses should switch to BuyFin for their contractor financing needs.

1. Transparency: Instant decisions on loan approvals make it easy to close more jobs.
2. Ease of Use: It is a simple application process where they just text or email the BuyFin loan application over to customers.
3. Competitive Rates and Terms: There are more than 30+ loan options, so you can customize the right plans for your business and customers.
4. Excellent Customer Support: Ozzy loves how responsive the team is. He says it is easy to get them on the phone and have their questions answered.

Contact us today for more information on signing up for home improvement financing with BuyFin.