How BuyFin Led One America’s Swimming Pool Company Franchise Owner to Embrace Consumer Financing

Will Stanley has been co-owner of America’s Swimming Pool Company franchises in North Carolina for well over a decade, heading up ASP of Concord-Salisbury and Mooresville for the last 14 years and ASP of Charlotte for 13 years. He’s always offered consumer financing to customers, but never once used it. 

Until last year, when he signed up with BuyFin Consumer Financing. 

“Then all of a sudden we used it immediately.” 

ASP of Charlotte funded a $30,000, 12-year loan for a customer’s renovation project, and Will said he expects that loan to be the first of many his team of 17 will fund using BuyFin. (There’s also no prepayment penalty if the customer chooses to pay the loan off early.)

“You don’t have to have big projects to take advantage of consumer financing,” he says. “With BuyFin, it can help customers who are on the fence decide to do more high-end repairs.” 

Easy to Use

Will praised the BuyFin platform for being easy to use, both for his team and for customers. The tool enables techs to give customers instant financing options in the field, using a 100% digital application that the customer receives via text. The approval process takes just a few minutes, and because it’s all done virtually, it eliminates the awkwardness of discussing financing options. 

Onboarding was quick and easy, and the BuyFin portal allows businesses to easily tweak what plans they are offering customers based on what makes the most sense for them. 

“Everyone was very transparent,” Will says. 

Benefits to Customers

Will sees having a solid consumer financing platform like BuyFin especially important as inflation and the economy continue to be topics of concern for customers. 

“People are trying to hold onto their cash, it just feels a little bit safer that way,” he says. 

Consumer financing can go a long way toward making customers feel more confident about paying for a home improvement project, whether it’s large or small. And that benefits both the customer and the business. 

He encourages other home services companies to embrace BuyFin as a way to close more deals. 

“The first thing that comes to mind is tree removal,” he says. 

But businesses that are more proactive in their sales pitches, suggesting work that needs to be done and offering consumer financing as an affordable option, will have a better shot at convincing customers to pay for a home improvement project before it becomes an absolute necessity. 

“As a customer, that would make me feel a lot more comfortable,” he says. 

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