Why BuyFin Is a Game Change for Home Services Companies 

Brian Burton has seen it happen time and again. 

A technician is about to close a job with a customer, and then their financing application is denied due to credit issues. 

“When you have a technician who sells a job and does everything perfectly to get to that point, and the client gets declined, it does not matter that the technician did everything right. They get into a slump,” says Brian, general manager of Benjamin Franklin Plumbing of Phoenix and host of the popular Waste No Day podcast, where he regularly promotes BuyFin. “It takes a little bit of the wind out of their sails.” 

It was a common scenario with the company’s former consumer financing partners. Approval rates hovered around 72 percent and even dropped as low as the mid-60s, Brian says. 

Enter BuyFin. 

The business signed up for BuyFin last August, and within the first 90 days, approval rates had soared to 90%. 

“When you have a company that is helping you secure more jobs that the tech is selling and not losing them to a lack of being able to fund the job, the obvious reaction is going to be your team is flying,” Brian says. “It’s a game changer for a team’s morale.”  

Brian pointed to a recent example where a customer’s financing application was declined, so her husband applied and he was approved for a $14,000 loan. 

“So it’s a different animal because it doesn’t have to be the primary homeowner like with like most financing companies,” he says. “We will be in a home where one person gets denied or doesn’t get any offers, and then immediately you can ask if someone else can try.”

Keeping It in House

Benjamin Franklin Plumbing is owned by home services franchisor Authority Brands, which launched BuyFin in early 2024. Brian immediately was intrigued by the idea of keeping consumer financing in house. 

“If it’s part of our team, I want to be involved. So I was excited from day one,” he says. “If I need help, which happens with every finance company, there are people I know I can reach out to. That means more to me than just about anything.” 

He praised the BuyFin team for the thorough, yet easy to digest, training sessions.

“It was pretty seamless,” he says. “Our technicians got training on how to present and sell financing, which a lot of teams really need because they don’t know how to do that. I train a lot of technicians outside of our team, and in most cases, technicians don’t present financing because applying for it is a scary thing to them. BuyFin walks people right through that.”

Brian says his techs like the variety of plans available through BuyFin and appreciate the ease of sending a customer a text message with the link to sign up through consumer financing, rather than calling an automated phone line. 

One of BuyFin’s other big selling points is that companies are paid immediately.

“For the huge companies that are good to go on cash flow, it’s no big deal, but it’s a big deal for the smaller teams that need that money to pay the bills this month,” Brian says. 

Why Switch to BuyFin?

Brian says there’s no reason not to give BuyFin a shot, even if you’re happy with your current consumer financing vendor. 

“It doesn’t cost anything to add it to your portfolio of financing companies,” he says. “If you submit a customer’s application through BuyFin, it’s one soft credit pull and they send it to multiple companies. If you use another vendor, the loan application is going to that company only, and if you want to send it to another one, you’re dinging the customer’s credit again. Adding BuyFin is just giving you a second look, if the customer doesn’t get funded through whoever you’re using now.” 

Without a doubt, BuyFin helps you close more jobs, and much larger jobs at that, Brian adds.

“You’re able to move up from $10,000 jobs to $20,000 jobs because the clients are looking at a small monthly investment, versus having to write you a check for $20,000,” he says. “Ticket averages go up. Conversion rates go up. Profit goes up.”

Contact us today for more information on signing up for BuyFin.